Leading Global IT Standards Organization Introduces New Book Providing Guidance and Best Practices for Enterprises to Maximize ROI from Cloud Computing
SAN FRANCISCO, September 12, 2011 – The Open Group today announced the immediate availability of its new book, Cloud Computing for Business , which takes an in-depth look at Cloud Computing and how enterprises can derive the greatest business benefit from its potential. The publication is part of the ongoing work of The Open Group Cloud Computing Work Group , which exists to create, among buyers and suppliers, a common understanding of how enterprises of all sizes and scales of operation can use Cloud Computing technology in a safe and secure way in their architectures to realize its significant cost, scalability and agility benefits.
Intended for a variety of corporate stakeholders — from the executive suite to business managers, the IT and marketing departments, as well as enterprise and business architects —the book reflects the combined experience of member companies of The Open Group and their collective understanding shared with the wider IT community as practical guidance for considering Cloud Computing. The book explores the importance of Cloud Computing within the overall technology landscape and provides practical advice for companies considering using the Cloud, as well as ways to assess the risk in Cloud initiatives and build return on investment.
“With each new technology trend that emerges, the resulting hype cycle often obscures how companies can actually take advantage of the new phenomenon and share in its growth and benefits,” said Dr. Chris Harding, Director, Interoperability, The Open Group. “The Cloud Computing Work Group was established by Open Group members to help enterprises of all sizes make sense of Cloud Computing and provide the understanding necessary to make it work for them. The Open Group and our member community are excited to release this book, which pays special consideration to an organization’s technical and business requirements, and aims to help readers gain the greatest value possible from their Cloud projects.”
Key themes covered in the book include:
• Why Cloud?
• Establishing Your Cloud Vision
• Buying Cloud Services
• Understanding Cloud Risk
• Building Return on Investment from Cloud Computing
• Cloud Challenges for the Business
Cloud Computing for Business is available for download from The Open Group at https://www2.opengroup.org/ogsys/jsp/publications/PublicationDetails.jsp?publicationid=12431  and as a hard copy from Van Haren Publishing at http://www.vanharen-library.net/cloudcomputingforbusinesstheopengroupguide-p994.html . The hardcopy version retails for $58 in the U.S., £37 in the United Kingdom and for €39.95 in Europe.
To see a preview of the book, please visit: http://www3.opengroup.org/sites/default/files/contentimages/Press/Excerpts/first_30_pages.pdf 
To read about the announcement on The Open Group’s blog, please visit: http://blog.opengroup.org/2011/09/12/introducing-our-new-book-cloud-computing-for-business/ 
About The Open Group Cloud Computing Work Group
The Open Group Cloud Computing Work Group exists to create a common understanding among buyers and suppliers of how enterprises of all sizes and scales of operation can include Cloud Computing technology in a safe and secure way in their architectures to realize its significant cost, scalability and agility benefits. It includes some of the industry’s leading Cloud providers and end-user organizations, collaborating on standard models and frameworks aimed at eliminating vendor lock-in for enterprises looking to benefit from Cloud products and services. For more information on how to get involved in The Open Group Cloud Computing Work Group, please visit: http://www3.opengroup.org/getinvolved/workgroups/cloudcomputing .
About The Open Group
The Open Group is an international vendor- and technology-neutral consortium upon which organizations rely to lead the development of IT standards and certifications, and to provide them with access to key industry peers, suppliers and best practices. The Open Group provides guidance and an open environment in order to ensure interoperability and vendor neutrality. Further information on The Open Group can be found at http://opengroup.org .
The Bateman Group for The Open Group